Kaveh Kalantar's Blog

I came back to Tehran to live for some months after 4 years. It seems that we had a boosting advertising market, people started to talk about Marketing Strategy, Marketing Research, Companies started to open positions in Marketing Management, Advertising Management fields. Yes, I know it is little bit funny and too much sad, Since all other countries started to think about this science more than 50 years ago!! But I would be proud of all these Iranian companies, who started to Re-Think Marketing, if they walk what they talk! I do not know how many billboards have been installed in highways since 4 years ago, I just can say too much.This is good, because it represents a progress in Marketing culture, but you can see unknowledgeable Marketers and greedy advertisers in confused companies with uncertain management strategy in all those advertising. One of these companies called "TAK MAKARON". They are the biggest pasta producer in Iran. TAK MAKARON has started when there

Winds are sweet for Who has self-discipline, for him all rivers have a sweet current; and even plants are sweet. Night is sweet, either the sunrise and the day time. Atmosphere of the planet of the earth is sweet for him. Sky, his father will be sweet for him. That high tree will be full of sweet for him. The sun will be full of sweet for him, and all cows will be sweet for him.